"Creativity is intelligence having fun."
In a time of crisis, create something.
After the last presidential campaign, Czech media named me an author of unexpectedly successful campaigns. I'm also founder of several tech startups as well as natural born communicator and entrepreneur, passionate about new opportunities.
Originally from Prague, Czech Republic, I lived and worked in Kuwait City (Kuwait), Amsterdam (NL), Gothenburg (SWE) and Basel (CH), among others.
I provide mentoring, strategic advisory, build brands and create insightful and remarkable creative ideas that disrupt and change the existing status quo. I am in fond of experiential marketing for its virtually endless opportunities.
In 2017 I founded Foodgroot.com, a revolutionary tech startup providing an independent food rating and personalised grocery shopping recommendations.
In 2018 I was Chief Strategist in the presidential campaign for Marek Hilšer, where we created the most effective campaign in the history of political elections (CZK 1.3 for one vote).
In 2019 I created a campaign for the National Gallery Prague connecting its flagship impressionist exhibition with absinthe. Martin Zufanek - the uncrowned king of Czech distillers - bottled 50 limited edition bottles with superb Dubied Abisnthe 1798, renowned graphic designer Aleš Najbrt created an original label. The subsequent auction raised 1.5 million CZK that were donated to National Gallery.
In 2020 I founded two new tech startups: Petgroot.com - a pet industry e-commerce aggregator with pet food scoring system and Ikiseq.com - the world's first Ikigai exchange where you can invest in people's potential at the beginning of their career.
Curriculum Vitae
2020 - Present
Founder at Ikiseq.com
[World's First Ikigai Exchange]
Prague, Czech Republic
2020 - Present
Founder at Petgroot.com
[Pet Aggregator and Meta E-Commerce]
Prague, Czech Republic
2020 - Present
Head of Innovation at Creative Dock
[Building Ventures from the Scratch]
Prague, Czech Republic
2017 - Present
Founder at Foodgroot.com
[Foodtech & Healthtech Startup]
Prague, Czech Republic
2017 - 2018
Chief Strategy Officer for Marek Hilšer
[Presidential & Senatorial Campaigns 2018]
Prague, Czech Republic
2015 - Present
Founder at Above & Below
[Experiential Marketing Creations]
Prague, Czech Republic
2016 - 2017
Vice President
Global Marketing & Communications at Artstaq.com
[Tech Startup - Art & Fintech]
London, United Kingdom
2013 - 2016
Head of Digital & Social Media
at IMPACT & ECHO | BBDO
[Biggest & Most Awarded Ad Agency in Kuwait]
Kuwait City, Kuwait
2007 - 2013
Founder & COO at Lemonade
[Integrated Ad Agency]
Prague, Czech Republic
2002 - 2007
Executive Director at Leo Burnett
[International Ad Agency]
Prague, Czech Republic
1997 - 2002
Founder at Northman’s
[Marketing Consultancy]
Prague, Czech Republic
1995 - 1997
Head of Below the Line Operation at GREY
[International Ad Agency]
Prague, Czech Republic
1994 - 1995
Account Executive at MARK | BBDO
[International Ad Agency]
Prague, Czech Republic
#srdcenahrad
Marek Hilšer
Prezident, který
přinese srdce na hrad
Your Brand is,
What Other People Say About You
When You Are Not In The Room
"As the CEO of Artstaq I had the pleasure of working with Peter who ran our global marketing & communications. He always impressed me with his innovative and hands on approach, as well as with his deep knowledge of online marketing. He is super creative, a strategic thinker and a hard working individual. When he started his own food-tech project – Foodgroot - I did not hesitate and became an investor."
- Jozef Barta
Co-Founder & CEO Artstaq.com
former CEO of Eurotel & Unicredit Slovakia
"It was by chance that I met Petr, and got the pleasure to work with him. As a person he is a very pleasant character to work with, and a real team player. His skills go beyond being a full on senior Digital specialist, to a complete strategist that knows how to deliver real 360° campaign integration."
- Fouad Abou Mansour
COO Impact Porter Novelli MENA
MD Impact BBDO Abu Dhabi, U.A.E.
"I have worked closely with Petr for the past year and a half and it is safe to say that his exemplary professionalism makes dealing with him a pleasure. Petr is one of the pillars of the agency - he has been the driving force behind educating, informing and advising our customers about all digital trends and market capabilities - his extensive know-how has elevated the bar when it comes to setting comprehensive strategies. It is truly a pleasure working with him."
- Dany Aouad
Managing Director Impact & Echo BBDO Kuwait
"Petr is one the few truly impressive characters of the Czech communication industry. He displays an extraordinary level of creativity combined with a common sense approach to business issues. His ability to pick up relevant information from all kind of sources and then to deliver it in many different ways to the Czech professional community helped him to quickly establish himself as an expert in this field. Petr always impressed me with his energy, enthusiasm and his “can do” attitude. All this makes him a great leader and a valuable asset to any organization."
- Josef Havelka
COO Leo Burnett MENA
Managing Director Leo Burnett Prague
"Petr's genuine enthusiasm and belief in the role of digital is clearly evident in the way he presents his digital strategies. The high standard of work is constantly praised by our clients who come from various industries and is no surprise that they have endeared themselves to Petr. Over the last 3 years, Petr has managed to grow the business portfolio and the digital department at Impact BBDO. I fully endorse Petr to any esteemed company and would strongly recommend your sincere consideration; his potential is clear to see and his track record exemplary."
- Hadi Majeed
Senior Strategic Planner
& Group Account Director at Impact BBDO
"Petr is always ahead. When the others are still learning, he settles new rules. When new rules are settled, he looks for the next ones. I would define him by the question: „What's next?“ And what's great: his never ending stream of fresh ideas is always business focused. That means he will bring you new ideas which WILL WORK. Fantastic approach in communication business."
- Martin Charvát
Vice Rector at University of Creative Communication
"Petr is a valued colleague and friend. Having worked with him closely at Impact BBDO, I would rank him very high among the advertising professionals I admire. His lateral thinking, digital knowledge, planning skills, passion to create compelling work and the energy to carry them through to outstanding presentations has repeatedly wowed me and the clients alike. It was an absolute privilege to work with Petr at BBDO."
- Lokesh Achaiah
Creative Director
at Impact & Echo BBDO Kuwait
"Petr possess the ability to manage multiple projects and ensure that all jobs are completed and delivered on the due dates. He is also able to always stay calm and focused during chaotic periods and large projects with tight deadlines. Working with Petr is very pleasant as he has good communication skills which enables him to pass on important information without the bossy effect. Throughout our working period Petr gave a few talks which I found to be very inspiring and motivating as he has very good presentation skills which in turn makes me comfortable and confident."
- Patrick Semaan
Creative Director at Careem Dubai
"Petr is one of the most imaginative, passionate and hard working professionals I have had the opportunity to work with. His contribution towards building Ooredoo’s digital advertising and social channels has been priceless. Petr is an honest man with integrity who has never shied away from a challenge. He has spent several long nights striving to meet impossible deadlines and in spite of the pressure has come through with incredible advertising and innovative ideas. It was a pleasure working with him and I would like to thank him for all the wonderful lessons I learnt from an inspiring human being."
- Rizwana Khanji
Loyalty Marketing Specialist at IKEA Kuwait
