Strategist. Serial startup founder. Creative innovation leader. Author of unexpectedly successful campaigns. Speaker. Biohacker. Longevity explorer.

The biggest privilege of a lifetime is to become who you truly are. Because only then you can choose a job that you love and never have to work a day in your life. And that's exactly what I do. My Ikigai.

5

Startups Founded

Products Designed

150+

300+

Campaigns Created

Over the past three decades of my business experience, I have always worked with strategy development, business planning and future visioning across variable business verticals and services for corporations or venture capital. I worked on major fin-tech, health-tech, agri-tech, food-tech, travel-tech, crypto and metaverse projects.

I combine sound track record in building new digital businesses and products with an experience leading multi-disciplinary teams, top-tier consulting experience in strategy/digital transformation, an effective managing and engaging senior stakeholders, the ability to break down complex business problems logically and systematically, the capability to thrive in a fast-paced, entrepreneurial, and cross-functional environment, while working with ambiguity and uncertainty. Obvious part is knowledge of the tech scene, digital trends and technologies with humbleness and aspiration to help develop people and cultivate future talents.

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I have started in the 90's in communication industry that has in my case naturally evolved from marketing and advertising into venture building and innovation. Obsessed with the infinite question "what's next", I am still engaged today with mediation of contacts with something new that can enrich and improve human life.

In 2017 I founded Foodgroot.com, a tech startup providing an independent food rating and personalised shopping recommendations.

In 2018 I led the presidential campaign of Marek Hilšer, where we created the most effective campaign in the history of political elections (CZK 1.3 for one vote).

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In 2019 I created a campaign for the National Gallery Prague connecting its flagship impressionist exhibition with absinthe. Martin Zufanek - the uncrowned king of Czech distillers - bottled 50 limited edition bottles with superb Dubied Abisnthe 1798, renowned graphic designer Aleš Najbrt created an original label. The subsequent auction raised 1.5 million CZK that were donated to National Gallery.

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In 2020 I founded two new tech startups: Petgroot.com - an independent petfood rating and personalised shopping recommendations integrated into an e-commerce ecosystem and Ikiseq.com - the world's first Ikigai exchange platform where you can invest in people's human potential in the beginning of their career. And last but not least, in 2021 I founded Climatica - the first donation-based platform where you can erase your climatic debt.

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In 2020 I also joined Creative Dock - the fastest growing venture builder in Europe in the position of Head of Innovation and Creative Innovation Lead. We build fast growing ventures for large corporate companies around the world. Creative Dock is driven by delivery, as well as a core mission to build strong and provocative business models that impact societies and people’s lives in positive ways.

CV

2020 - Present

Head of Innovation / Creative Innovation Lead at Creative Dock

[We Build Companies. From Idea to Scale.]

Prague, Czech Republic

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2021 - Present

Founder at Climatica

[World's First Climatic Debt Erasing Platform]

Prague, Czech Republic

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2020 - Present

Founder at Ikiseq.com

[World's First Ikigai Exchange Platfrom]

Prague, Czech Republic

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2020 - Present

Founder at Petgroot.com

[E-Commerce Aggregator in Pet Segment]

Prague, Czech Republic

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2017 - Present

Founder at Foodgroot.com

[Foodtech & Healthtech Startup]

Prague, Czech Republic

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2017 - 2018

Chief Straegist for Marek Hilšer

[Presidential & Senatorial Campaigns 2018]

Prague, Czech Republic

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2016 - 2017

Vice President

Global Marketing & Communications at Artstaq.com

[Tech Startup - Art & Fintech]

London, United Kingdom

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2015 - 2020

Founder at Above & Below

[Experiential Marketing Creations]

Prague, Czech Republic

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2013 - 2016

Head of Digital & Social Media

at IMPACT & ECHO | BBDO Kuwait

[Biggest & Most Awarded Ad Agency in Kuwait]

Kuwait City, Kuwait

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2007 - 2013

Founder & COO at Lemonade

[Integrated Ad Agency]

Prague, Czech Republic

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2002 - 2007

Executive Director at Leo Burnett

[International Ad Agency]

Prague, Czech Republic

1997 - 2002

Founder at Northman’s

[Marketing Consultancy]

Prague, Czech Republic

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1995 - 1997

Head of Below the Line Operation at GREY

[International Ad Agency]

Prague, Czech Republic

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1994 - 1995

Account Executive at MARK | BBDO

[International Ad Agency]

Prague, Czech Republic

Your brand is, what other people say about you when you are not in the room

"As the CEO of Artstaq I had the pleasure of working with Peter who ran our global marketing & communications. He always impressed me with his innovative and hands on approach, as well as with his deep knowledge of online marketing. He is super creative, a strategic thinker and a hard working individual. When he started his own food-tech project – Foodgroot - I did not hesitate and became an investor."

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- Jozef Barta

Co-Founder & CEO Artstaq.com

former CEO of Eurotel & Unicredit Slovakia

"It was by chance that I met Petr, and got the pleasure to work with him. As a person he is a very pleasant character to work with, and a real team player. His skills go beyond being a full on senior Digital specialist, to a complete strategist that knows how to deliver real 360° campaign integration."

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- Fouad Abou Mansour

COO Impact Porter Novelli MENA

MD Impact BBDO Abu Dhabi, U.A.E.

"I have worked closely with Petr for the past year and a half and it is safe to say that his exemplary professionalism makes dealing with him a pleasure. Petr is one of the pillars of the agency - he has been the driving force behind educating, informing and advising our customers about all digital trends and market capabilities - his extensive know-how has elevated the bar when it comes to setting comprehensive strategies. It is truly a pleasure working with him."

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- Dany Aouad

Managing Director Impact & Echo BBDO Kuwait

"Petr is one the few truly impressive characters of the Czech communication industry. He displays an extraordinary level of creativity combined with a common sense approach to business issues. His ability to pick up relevant information from all kind of sources and then to deliver it in many different ways to the Czech professional community helped him to quickly establish himself as an expert in this field. Petr always impressed me with his energy, enthusiasm and his “can do” attitude. All this makes him a great leader and a valuable asset to any organization."

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- Josef Havelka

COO Leo Burnett MENA

Managing Director Leo Burnett Prague

"Petr's genuine enthusiasm and belief in the role of digital is clearly evident in the way he presents his digital strategies. The high standard of work is constantly praised by our clients who come from various industries and is no surprise that they have endeared themselves to Petr. Over the last 3 years, Petr has managed to grow the business portfolio and the digital department at Impact BBDO. I fully endorse Petr to any esteemed company and would strongly recommend your sincere consideration; his potential is clear to see and his track record exemplary."

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- Hadi Majeed

Senior Strategic Planner

& Group Account Director at Impact BBDO

"Petr is always ahead. When the others are still learning, he settles new rules. When new rules are settled, he looks for the next ones. I would define him by the question: „What's next?“ And what's great: his never ending stream of fresh ideas is always business focused. That means he will bring you new ideas which WILL WORK. Fantastic approach in communication business."

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- Martin Charvát

Vice Rector at University of Creative Communication

"Petr is a valued colleague and friend. Having worked with him closely at Impact BBDO, I would rank him very high among the advertising professionals I admire. His lateral thinking, digital knowledge, planning skills, passion to create compelling work and the energy to carry them through to outstanding presentations has repeatedly wowed me and the clients alike. It was an absolute privilege to work with Petr at BBDO."

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- Lokesh Achaiah

Creative Director

at Impact & Echo BBDO Kuwait

"Petr possess the ability to manage multiple projects and ensure that all jobs are completed and delivered on the due dates. He is also able to always stay calm and focused during chaotic periods and large projects with tight deadlines.  Working with Petr is very pleasant as he has good communication skills which enables him to pass on important information without the bossy effect. Throughout our working period Petr gave a few talks which I found to be very inspiring and motivating as he has very good presentation skills which in turn makes me comfortable and confident."

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- Patrick Semaan

Creative Director at Careem Dubai

"Petr is one of the most imaginative, passionate and hard working professionals I have had the opportunity to work with. His contribution towards building Ooredoo’s digital advertising and social channels has been priceless. Petr is an honest man with integrity who has never shied away from a challenge. He has spent several long nights striving to meet impossible deadlines and in spite of the pressure has come through with incredible advertising and innovative ideas. It was a pleasure working with him and I would like to thank him for all the wonderful lessons I learnt from an inspiring human being."

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- Rizwana Khanji

Loyalty Marketing Specialist at IKEA Kuwait