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Creativity is intelligence having fun.

I always 

tended to

marcom.

In the rapidly developing 90's era of "learning-by-doing"​ I started in the biggest Czech ad agency MARK/BBDO on its major financial and FMCG accounts. After moving to GREY PRAHA I took over the Mars Confectionary account and later founded full-service BTL operation working for Nokia, Skoda, Mars, Assi Domän and others. Later I started consulting Pernod Ricard, Levi Strauss, GE Money, Danone, Energizer, McCann Erickson and Saatchi & Saatchi. In 2002 Josef Havelka hired me as Executive Director for Leo Burnett's Friends of Sales. We managed to grow it from 5 to nearly 80 employees and provided more than 100% yearly growth in the new business record. We became No. 1 integrated BTL agency on the Czech market and the most profitable Leo Burnett unit. We managed the latter transition to Publicis owned network Arc Worldwide. In 2007 we opened first 360° integrated ad agency on the Czech market. Lemonade quickly became a highly visible proponent of new approaches in marketing and advertising communication. It quickly grew from 2 to nearly 40 employees and became popular sought-after agency. In 2013, after more than 20 years in Czech advertising business, I nodded to an incoming offer for a Head of Digital Marketing & Social Media in the biggest and most awarded Kuwait's advertising agency Impact & Echo BBDO, part of one of the best networks in the GCC region. In 2016, after my return back to Europe, I joined the Londond-based fin-tech-art startup ARTSTAQ that aims to disrupt, revolutionize and change the world's art market as we know it today.

Resume

2016 - Present

ARTSTAQ

London, United Kingdom

Vice President Global Marketing & Communications




2013 - 2016

IMPACT & ECHO | BBDO

Kuwait City, Kuwait

Head of Digital & Social Media




2007 - 2013

LEMONADE

Prague, Czech Republic

Founder & COO




2002 - 2007

LEO BURNETT

Prague, Czech Republic

Executive Director




1997 - 2002

NORTHMAN’S

Prague, Czech Republic

Founder & Owner




1995 - 1997

GREY

Prague, Czech Republic

Head of Below the Line




1994 - 1995

MARK | BBDO

Prague, Czech Republic

Account Executive


Fouad Abou Mansour

“Petr possess the ability to manage multiple projects and ensure that all jobs are completed and delivered on the due dates. He is also able to always stay calm and focused during chaotic periods and large projects with tight deadlines.  Working with Petr is very pleasant as he has good communication skills which enables him to pass on important information without the bossy effect. Throughout our working period Petr gave a few talks which I found to be very inspiring and motivating as he has very good presentation skills which in turn makes me comfortable and confident."

“It was by chance that I met Petr, and got the pleasure to work with him. As a person he is a very pleasant character to work with, and a real team player. His skills go beyond being a full on senior Digital specialist, to a complete strategist that knows how to deliver real campaign integration.”

Patrick Semaan

Josef Havelka

Rizwana Khanji

Your Brand is

what other people

say about you when

you're not in the room.

COO Impact Porter Novelli MENA

MD Impact BBDO Abu Dhabi, U.A.E.

"I have worked closely with Petr for the past year and a half and it is safe to say that his exemplary professionalism makes dealing with him a pleasure. Petr is one of the pillars of the agency - he has been the driving force behind educating, informing and advising our customers about all digital trends and market capabilities - his extensive know-how has elevated the bar when it comes to setting comprehensive strategies. It is truly a pleasure working with him."

Dany Aouad

“Petr is one of the most imaginative, passionate and hard working professionals I have had the opportunity to work with. His contribution towards building Ooredoo’s digital advertising and social channels has been priceless. Petr is an honest man with integrity who has never shied away from a challenge. He has spent several long nights striving to meet impossible deadlines and in spite of the pressure has come through with incredible advertising and innovative ideas. It was a pleasure working with him and I would like to thank him for all the wonderful lessons I learnt from an inspiring human being.”

Managing Director Impact & Echo BBDO Kuwait

Petr is one the few truly impressive characters of the Czech communication industry. He displays an extraordinary level of creativity combined with a common sense approach to business issues. His ability to pick up relevant information from all kind of sources and then to deliver it in many different ways to the Czech professional community helped him to quickly establish himself as an expert in this field. Petr always impressed me with his energy, enthusiasm and his “can do” attitude. All this makes him a great leader and a valuable asset to any organization.

“Petr is a valued colleague and friend. Having worked with him closely at Impact BBDO, I would rank him very high among the advertising professionals I admire. His lateral thinking, digital knowledge, planning skills, passion to create compelling work and the energy to carry them through to outstanding presentations has repeatedly wowed me and the clients alike. It was an absolute privilege to work with Petr at BBDO.”

COO Leo Burnett MENA

Managing Director Leo Burnett Prague

Lokesh Achaiah

Creative Director at Careem Dubai

Creative Director Impact & Echo BBDO Kuwait

Loyalty Marketing Specialist at IKEA Kuwait

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