Creativity is intelligence having fun.

I believe in

Power of Creation.

I feel blessed for the gift I've been given. I'm a founder of several successful businesses, tech startupist, marketing and advertising visionary and entrepreneur passionate about new opportunities.


Originally from Prague I lived and worked in several locations - Kuwait City (Kuwait), London (UK), Amsterdam (NL), Gothenburg (SWE)  and Basel (CH) - among all. 


I work on local and global marketing strategies and campaigns, run an experiential marketing agency aboveandbelow.cz in Czech Republic and work with global clients in EU and GCC.

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Most recently I founded foodgroot.com, a tech startup providing complex food quality rating assesment.


My latest venture was connected with Marek Hilšer's presidential run for 2018 where we created the most effective campaign in the history of presidential elections (CZK 1.3 for one vote).

Curriculum Vitae

2017 - Present

Founder & CEO

Foodgroot.com

[Tech Startup - Food & Healthtech]

Prague, Czech Republic




2017 - Present

Chief Strategy Officer

Marek Hilšer

[Presidential & Senatorial Campaigns 2018]

Prague, Czech Republic




2015 - Present

Founder & CEO

Above & Below

[Experiential Marketing Agency]

Prague, Czech Republic




2016 - 2017

Vice President Global Marketing & Communications

Artstaq.com

[Tech Startup - Art & Fintech]

London, United Kingdom




2013 - 2016

Head of Digital & Social Media

IMPACT & ECHO | BBDO

[Biggest & Most Awarded Ad Agency in Kuwait]

Kuwait City, Kuwait




2007 - 2013

Founder & COO

Lemonade

[Integrated Ad Agency]

Prague, Czech Republic




2002 - 2007

Executive Director

Leo Burnett

[International Ad Agency]

Prague, Czech Republic




1997 - 2002

Founder

Northman’s

[Marketing Consultancy]

Prague, Czech Republic




1995 - 1997

Head of Below the Line Operation

GREY

[International Ad Agency]

Prague, Czech Republic




1994 - 1995

Account Executive

MARK | BBDO

[International Ad Agency]

Prague, Czech Republic

Hope is not the conviction that something will turn out well but the certainty that something makes sense, regardless of how it turns out.

Marek Hilšer for President, 2018

Your Brand is

what other people say about you

when you're not in the room.

Jozef Barta

As the CEO of Artstaq I had the pleasure of working with Peter who ran our global marketing & communications. He always impressed me with his innovative and hands on approach, as well as with his deep knowledge of online marketing. He is super creative, a strategic thinker and a hard working individual. When he started his own food-tech project – Foodgroot - I did not hesitate and became an investor.

Co-Founder & CEO Artstaq.com

former CEO of Eurotel & Unicredit Slovakia

It was by chance that i met Petr, and got the pleasure to work with him. As a person he is a very pleasant character to work with, and a real team player. His skills go beyond being a full on senior Digital specialist, to a complete strategist that knows how to deliver real campaign integration.

Fouad Abou Mansour

COO Impact Porter Novelli MENA

MD Impact BBDO Abu Dhabi, U.A.E.

I have worked closely with Petr for the past year and a half and it is safe to say that his exemplary professionalism makes dealing with him a pleasure. Petr is one of the pillars of the agency - he has been the driving force behind educating, informing and advising our customers about all digital trends and market capabilities - his extensive know-how has elevated the bar when it comes to setting comprehensive strategies. It is truly a pleasure working with him.

Dany Aouad

Managing Director Impact & Echo BBDO Kuwait

Petr is one of the most imaginative, passionate and hard working professionals I have had the opportunity to work with. His contribution towards building Ooredoo’s digital advertising and social channels has been priceless. Petr is an honest man with integrity who has never shied away from a challenge. He has spent several long nights striving to meet impossible deadlines and in spite of the pressure has come through with incredible advertising and innovative ideas. It was a pleasure working with him and I would like to thank him for all the wonderful lessons I learnt from an inspiring human being.

Petr possess the ability to manage multiple projects and ensure that all jobs are completed and delivered on the due dates. He is also able to always stay calm and focused during chaotic periods and large projects with tight deadlines.  Working with Petr is very pleasant as he has good communication skills which enables him to pass on important information without the bossy effect. Throughout our working period Petr gave a few talks which I found to be very inspiring and motivating as he has very good presentation skills which in turn makes me comfortable and confident.

Petr is one the few truly impressive characters of the Czech communication industry. He displays an extraordinary level of creativity combined with a common sense approach to business issues. His ability to pick up relevant information from all kind of sources and then to deliver it in many different ways to the Czech professional community helped him to quickly establish himself as an expert in this field. Petr always impressed me with his energy, enthusiasm and his “can do” attitude. All this makes him a great leader and a valuable asset to any organization.

Josef Havelka

COO Leo Burnett MENA

Managing Director Leo Burnett Prague

Patrick Semaan

Creative Director at Careem Dubai

Rizwana Khanji

Loyalty Marketing Specialist at IKEA Kuwait

Petr's genuine enthusiasm and belief in the role of digital is clearly evident in the way he presents his digital strategies. The high standard of work is constantly praised by our clients who come from various industries and is no surprise that they have endeared themselves to Petr. Over the last 3 years, Petr has managed to grow the business portfolio and the digital department at Impact BBDO. I fully endorse Petr to any esteemed company and would strongly recommend your sincere consideration; his potential is clear to see and his track record exemplary.

Hadi Majeed

Senior Strategic Planner

& Group Account Director at Impact BBDO

Petr is always ahead. When the others are still learning, he settles new rules. When new rules are settled, he looks for the next ones. I would define him by the question: „What's next?“ And what's great: his never ending stream of fresh ideas is always business focused. That means he will bring you new ideas which WILL WORK. Fantastic approach in communication business.

Martin Charvát

Vice Rector

at University of Creative Communication

Petr is a valued colleague and friend. Having worked with him closely at Impact BBDO, I would rank him very high among the advertising professionals I admire. His lateral thinking, digital knowledge, planning skills, passion to create compelling work and the energy to carry them through to outstanding presentations has repeatedly wowed me and the clients alike. It was an absolute privilege to work with Petr at BBDO.

Lokesh Achaiah

Creative Director

at Impact & Echo BBDO Kuwait

Get in touch.